So why is the festive season so important?
Nikhil Paul,Business Development, Zeist Marketing Solutions

The festive season brings about a change in the normal Indian’s mindset. Buying is on everyone’s mind if not at the back of their minds. People are looking to the best deals available in the market. They’re looking for the newest and the ‘in’ products and don’t mind being the guinea pig of an experiment. These four to six ‘months of merry’ is the key to an Indian service or product provider! If he does well this season, then the dhandha (business) was good or else a total flop! But as Indians or for those alien to our lands we must know that this is the time when marketers make merry the most. The question is … Why shouldn’t we!

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Are you tired of going to the bazaar or the local super market? Do you feel half dead once you come back from the market? Are you extremely busy! If you've ticked on yes to all these questions, then click on the video and simplify your life NOW!

click here to watch



Push Marketing

It is the use of normal promotion effort such as personal selling, advertising and sales promotion.





We've always wanted to have something that we could show off! And with us growing by the day, expect more and more new innovations to come your way. This month we're focussing on the much watched Anna Hazare campaign. This is Zeist's first step towards a corrupt free India. Are you in for the change? Click on the link and be a rebel!

https://www.facebook.com/pages/Voices-Against-Corruption/250591308297051?sk=app_253310194699461

BuZZ Previous Issues

Did you miss out on the last issue of BuzZ.


BuzZ Issue 26 - The 3G Marketer

Dear BuZZ Readers,

Come October and the Indian calendar shows more holidays than work days. Yet this time of the year seems to be the busiest for some companies, especially those providing advertising and marketing services. Yes, these are the few months for which the Indian population saves up through the year. Tapping into the emotional connect people share with festivals, brands go all out to appease their gods - the consumers - by offering 'unbelievable festival discounts' and 'Diwali Dhamaka Offers'. Does it work for them or do the brands get lost in all the festive mish mash. Read more in this month's newsletter.




Regards,
Juhi Gonsalves
MD, ZMS



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