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Dear BuZZ Readers,
Its not often that you came across the words ATL and BTL a couple of years back. However, today you'll find the same words being freely thrown around in marketing conversations. Simplifying the Marketing Manager's technical jargon, Nikhil take us through the pros and cons of ATL and BTL marketing strategies. Read on...
Regards,
Juhi Gonsalves
MD, ZMS
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