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Dear BuZZ Readers,
Seeing the great number of hoardings and billboards sprouting around got us thinking about the market’s outlook about spending a considerable chunk of their marketing budget on what we call Above The Line marketing. Taking into account the number of views these marketing efforts get, companies do not hesitate to put all their eggs in one basket. How imperative is ATL/high spend marketing in times of recession and when marketers are coming up with low cost innovative and out of the box ideas that grab equal if not more eye balls that the big spenders. Find out in this issue of our newsletter.
Regards,
Rohan Antao
Director, ZMS
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