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Dear BuZZ Readers,
The most favorite word in the marketing dictionary is ‘Branding’. Just how important branding is to a business can be realized from statements like ‘let me google it ’ used instead of ‘let me search it’. Google has become so synonymous with searching that the brand name is no longer just that, but an activity in itself. Marketing consultant today, give out expert advice on branding solutions to boost up the company’s image. At the same time, companies allot a substantial budget to invest in latest branding exercises. How far are you in the race? Read on to know more.
Regards,
Rohan Antao
Director, ZMS
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