Zeist: You Make it, We Market it


Dear Friends,

 

Simplifying Branding
Nikhil Paul, Business Development, Zeist Marketing Solutions

Branding is a complex process, however, the goal is fairly simple. It is the creation and the development of a specific identity for a company, product, commodity, group or person. It is necessary that it is designed to present the qualities that its creators think will attract the target audience. An advertising campaign will propel your brand. It launches the service or the product. Branding, when done in the right way, will account for the success of your product.

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Oscar Best Animated Short Film

Branding can be fun and this is exactly what oscar winning directors François Alaux, Hervé de Crécy and Ludovic Houplain want to tell us through this video titled Logorama.

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BuzZ Issue 18 - Guerilla Marketing

Dear BuZZ Readers,

The most favorite word in the marketing dictionary is ‘Branding’. Just how important branding is to a business can be realized from statements like ‘let me google it ’ used instead of ‘let me search it’. Google has become so synonymous with searching that the brand name is no longer just that, but an activity in itself. Marketing consultant today, give out expert advice on branding solutions to boost up the company’s image. At the same time, companies allot a substantial budget to invest in latest branding exercises. How far are you in the race? Read on to know more.


Regards,
Rohan Antao
Director, ZMS



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