Dear Friends,
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Common marketing mistakes and Zeist to the rescue:
Juhi Gonsalves, Business Development, Zeist Marketing Solutions
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In the world of cut throat competition, companies resort to unthinkable marketing tactics to push their products ahead in the customer’s line of attention. However, in this rat race, they often end up making significant errors which results in an escalated marketing budget and very few returns.
Stated below are a few common marketing mistakes that are usually observed and how Zeist Marketing Solutions can help you tide over them.
Read More
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True Marketing Errors
Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way.
Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth." |
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In Italy, a campaign for Schweppes Tonic Water translated the name into "Schweppes Toilet Water."
Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave," in Chinese.
When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."
| The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty." |
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Dear Friends,
Zeist Marketing celebrates its second anniversary on August 13, 2010!
We would like to thank all our well wishers for their continued support in making Zeist the organization that we are today.
"To err is human", In this issue of BuZZ we have touched a tricky subject of Marketing Mistakes. Every organization, no matter what planning, has made a mistake with their marketing. Its growing from that mistake which needs to be addressed, which is what BuZZ does.
Once again I thank you all for your support.
Regards,
Rohan Antao
Director, ZMS
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Always about our Customers
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Honestly the running of a company is all so new to me,and so is understanding the importance of brand image. I owe it all to Zeist Marketing, for having the ability of sifting through all my disjoint thoughts and coming up with the most brilliant logo I could ever imagine. It goes without saying that you'll are creative geniuses. Zeist I cannot thank you enough for bringing Inkberri to life.
- Ms. Simran Bijlani, inkberri
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Contact Us
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Zeist Marketing Solutions
No. 7, Triveni Building,
Shastri Nagar 1, Goregaon (W)
Mumbai 400 104
info@zeistmarketing.com
http://www.zeistmarketing.com
Contact: +91 98336 67933
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